employer Branding: our approach
The challenge for employers is to recognize
what engages their best employees in order
to make those qualities part of the brand.
what engages their best employees in order
to make those qualities part of the brand.
The Pauzé approach consists of four steps:
- Preparing an HR management chart specifying issues and talent indicators in the business
- Consulting current and potential employees to understand what they’re looking for and how they evaluate the organization
- Developing a realistic, distinctive and attractive employer positioning
- Internal binding to ensure that policies and programs match the promised brand
A four-step process
Why we believe in a collaborative approach
You know your business better than anyone. So in our opinion, you’re the best source of inspiration for your employer brand. Our methodology relies on close collaboration with your team. For instance, to develop your positioning, we suggest a co-creation meeting to explore all potential brand directions, which our experts will then refine.